In network marketing, you can do either networking or marketing and what does that means is, when you are networking, it means you are prospecting. While marketing, is you put out your message online or offline in the hope that an unnamed person respond to your message. This is consider passive.
As the saying goes, “Give a Man a Fish, and You Feed Him for a Day. Teach a Man To Fish, and You Feed Him for a Lifetime.” So, you will going to learn marketing concepts on how to write effective network marketing ads that will work for both products and recruitment regardless which company you are from.
#1 – Knowing Your Audience
If you do not take your time to understand who is your audience, your message will not be seen by the intended recipient. And you will be wondering what went wrong. So, your first step is to know your audience and here are a few questions to ask yourself:-
- What is the age group of your audience?
- What is the gender?
- What is the main problem they have that keep them awake at night?
- What will be the outcome if they have your solution?
#2 – Writing Your Headline
Now that you have the answer from the above question, the next step is to write the headline. The headline of your network marketing ad is perhaps the most important copy of your ad. It need to get their attention, have them stop everything to see what you have to offer. By doing so, you need to use the answer from Question 3 (See above) and turn it into a question.
For example, if you find out that they want to reverse age to look younger, then your headline can be written like this ” Do you want to reverse age and look 10 years younger?”
Or for the business side of it, you can write like “Ever wish to have more weekends than weekdays?
This invoke a “YES” inside their head. So that, they stop everything just to see your ad because it relates to them.
#3 – Write your Network Marketing Ad Body
Here you will write the meat of your ad. All you need is to use the answer you gotten from Question 4 and turn it in a way that pique their curiosity and an irresistible benefit that they can’t say No to.
For example, if you are in skincare, then your body can be “Many people iron their clothes to look straight and nice because their clothes are wrinkled. Do you want to iron you skin as well?
#4 Write your Call to Action
Here, you simply tell them what you want them to do. A simple call to action is, to contact me by emailing me to (your email) or Visit my website to know more.
So, here you have it. If you feel you have gotten value from this post, please feel free to share it with others.